Lloyds Banking Group raises a record-breaking £4 million for Alzheimer’s in the U.K.
Colleagues from across Lloyds Banking Group have doubled the original two-year target just 17 months into their charity partnership with Alzheimer’s Society and Alzheimer Scotland.
The relationship between the organizations began in January 2013. At that time, Alzheimer’s Society’s and Alzheimer Scotland’s launched their first national support program in the U.K., the Live Well campaign, for people with dementia and their carers.
Through a series of sessions, the pioneering Live Well campaign has been educating people about how to cope with everyday life and how to plan for the future.
With the partnership raising the £2 million target only partway through the first year, the extra money was earmarked for a raft of additional support materials for U.K. carers, including;
- 100,000 copies of Alzheimer’s Society’s dementia guide
- funding 1,500 people to access befriending services aimed at ending the loneliness and isolation associated with dementia
- funding financial and legal support
- piloting new services and activities
With six months left of the partnership, plans are being drawn up for the final stage of fundraising.
The funds raised over and above the current total of £4 million, will support the Dementia Research Leaders Programme, an innovative project, which is looking at prevention and trying to find a cure for the condition.
A direct result of U.K. Prime Minister David Cameron’s dementia iniative, Marks & Spencer, Argos, Homebase, Waitrose, Tesco, Lloyds and Nationwide have signed up to become dementia-friendly companies, using greeters at the front of the store and, in the banks’ case, helping with forgotten pin numbers.
To read more about Lloyds Group’s leadership in this area, click here.